Just what the heck is e-liquid?

E-liquid, (juice, e-juice, etc.) is where all the goodness is. It is made up of a few ingredients (all USP food-grade) that when heated up, turn into a water vapor that delivers flavor and nicotine.


PG makes up 80% of each bottle of liquid (the nicotine and flavoring are in a PG base). It is used because it produces more of a throat hit and is a much better carrier of flavoring. PG is also found in a lot of what we eat daily, including chocolate and most diet foods. PG is actually sold as medicine to farmers to help fight against certain diseases (ketosis) found in cows and goats.

Some people have been found to be allergic to PG, so if this is you, let me know and we can work out a VG only recipe.

VG makes up the other 20%. It is much thicker than PG and is used because it produces much more vapor (it also adds a little sweetness). VG is currently categorized by the ADA as a carbohydrate. It is found in cough syrups, elixirs and expectorants, toothpaste, mouthwashes, skin care products; shaving cream, hair care products, soaps and hand sanitizer.

We use flavoring that is intended for food (I have actually used this flavoring in my coffee). Not much else to say about this, it’s liquid that tastes like stuff.


Menthol makes the world better. It’s the ingredient that gives you that cooling feeling. It’s the thing in Vick’s vapo-rub that makes it feel awesome. Menthol can be found in some shaving cream, shampoo, body wash, chapstick, foot & body powder, and any other product that produces a cooling sensation, and it just makes everything much more gooder.

You can add menthol to ANY flavor you want (which is what you should do because menthol is awesome), just indicate this when ordering.


Nicotine is a drug. It is addictive, but you know what else is addictive? Caffeine.

Nicotine is only slightly worse for you in low doses than caffeine. Both drugs are considered relatively safe in low amounts. To overdose on caffeine you would need to drink an about 100 cups in an extremely short amount of time. In order to overdose on nicotine, you would need to be wearing a lot of patches, chewing the gum, smoking, all at the same time.

The real problem with nicotine is that before vaping, the common way to consume it was to either smoke it, or chew it.

Inhaling anything that is produced by burning something just seems like a bad idea (forget the fact that cigarette makers actually PUT crazy things into their tobacco). As far as chewing tobacco, there’s a warning right on the package saying don’t use this (unless you want mouth cancer).

With e-liquid, nicotine is measured in milligrams/milliliter (all you need to know is your number).

For smokers, we recommend 16mg strength to get the throat-hit produced by a cigarette, but I personally prefer 10mg strength (16 is far too strong for non-smokers, but maybe I’m just weak).

You will eventually figure out which strength works/feels best for you.

Don’t stop your education now, choose something below and keep learning.